Our Purpose
Our Story
JAYDANCIN was founded in 2004 by Vickie Balazs, a modern-day pioneer driven by purpose, passion, and a deep desire to inspire wellness and meaningful living through natural skincare and beauty products. The name Jaydancin was inspired by the people closest to her heart — her family. Their names came together to create the foundation of the brand: her children, Jason and Cindy, and grandson Jaydan. As the company continued to grow alongside her family, new collections and spaces were lovingly inspired by the next generation, including Zoë’s Marketplace, named after granddaughter Zoë, and Jake’s Men’s Line, named after grandson Jake.
At the heart of JAYDANCIN is Vickie’s unwavering commitment to creating exceptional
customer experiences while producing products made with integrity, care, and purpose. Every formula reflects her belief that what we place on our skin matters deeply. “Nothing matters more than the quality of our products. While we love sharing our story, ultimately it is the effectiveness of the products and the care we provide our customers that matters most.”
Before creating JAYDANCIN, Vickie spent 10 years living off-grid as the owner and operator of a beautiful wilderness resort. During that time, she developed a profound appreciation for nature, simple living, and the healing power of plants. That experience became the foundation and inspiration behind her fully organic and natural makeup and skincare line. What began as an organic garden, herbal baking, and a passion for creating nourishing products for family and friends slowly evolved into what is now a thriving Canadian wellness brand and retail destination.
Today, JAYDANCIN continues to grow as a proudly Canadian company offering handcrafted organic skincare, makeup, body care, and wellness products created with intention, simplicity, and love. From babies to grandparents, athletes to outdoor enthusiasts, JAYDANCIN products are designed to nourish, restore, and inspire people of all ages. As an entrepreneur, mother, and grandmother, Vickie continues to travel, connect with communities, and share her passion for healthy, inspired living while staying deeply rooted in the values that built the company from the beginning.
The Jaydancin Difference
At JAYDANCIN, every product is thoughtfully created, formulated, and packaged in our newly built 4,000 sq. ft. production and retail location on Hyde Park Rd in London, Ontario. We believe skincare should be fresh, purposeful, and created with complete integrity. Every ingredient is carefully researched and selected for its quality, effectiveness, and purity. We never use fillers, synthetic ingredients, or chemicals in our formulations. All Jaydancin products are handcrafted in small batches using organic plants, herbs, botanicals, essential oils, butters, and nutrient-rich oils including pumpkin seed oil,
avocado oil, rose hip oil, sunflower oil, coconut oil, grapeseed oil, hemp seed oil, and
flax seed oil.
Unlike many commercial skincare lines, our products are made completely from scratch — never from pre-manufactured bases. This hands-on approach allows us to connect with what we are creating and to ensure freshness, quality, and care in every single product that reaches our shelves. Stepping into our store is an experience in itself. The natural scent of freshly crafted creams, soaps, botanicals, and essential oils fills the space daily. Customers often have the opportunity to sample warm creams or fresh products directly from the production area — creating a truly unique connection between the creator and the customer.
Our success has been built through the experiences of our customers — people who continue to share their love for our products, our process, and the passion behind everything we create. From organic makeup and facial care to lotions, body butters, scrubs, soaps, and wellness products, there is always something new to discover, sample, and experience at our beautiful retail locations in Hyde Park and Westmount Shopping Centre in London, Ontario.